I initially observed it on my feed in the beginning of August: a thick, brick-like chocolate bar filled that has a pistachio-green material that both equally seemed gooey and sounded crunchy Every time someone took a Chunk.

Chocolate coupled with pistachio just isn't new but the actual standout ingredient may be the crunchy character of the filling, Together with the filo pastry introducing a texture and thickness into the bar.

The now-renowned confection initially went viral in December 2023, when Dubai-based mostly foods influencer Maria Vehera posted a online video of herself examining the chocolate bar — so far, her TikTok has racked up 80.7 million views. Vehera acquired the chocolate bar from Fix Dessert Chocolatier, a local producer in Dubai that serves bars with Imaginative and sometimes textured fillings, similar to the model’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, needless to say, the “Can’t Get Knafeh of It” that the internet now is aware because the "Dubai chocolate bar."

Fix’s creation channels the pistachio version of this dessert, providing us all a beautiful perspective of environmentally friendly gooeyness that, admittedly, seems to be lots just like a Reptar Bar from “Rugrats.”

So, in the event you’re viewing individuals taste-testing chocolate they claim to obtain gotten at community outlets outside of the UAE, they’re making an attempt copycat bars like the ones from stateside chocolatiers that have produced identical recipes.

The bar will come wrapped in rose-colored foil and also a paper sleeve with an illustration of knafeh on it.Rachel Askinasi / Currently

But Take care of founder Sarah Hamouda tells These days.com in an email that her crew has “many thrilling ideas from the pipeline and hope that one day we could get to much more Fixers world wide.”

What need to I do if I choose to sell anything on Right here Below Market place? In the event you’re keen on marketing your culinary creations within our hospitality Market, get in contact! We’ll do our best to reply in just 24 to 36 hrs.

It costs all around £fifteen for every bar and can only be bought during distinct hours of your working day to make certain the corporation can fulfil all their orders.

Alani and Hamouda started out producing the bar a calendar year afterwards, working the small business together with their corporate jobs.

"Sarah And that i were being brought up in britain and we moved to Dubai a decade back, so We have Western and Arab roots.

The Take care of chocolate bar was very first imagined by Hamouda in 2021, who craved the flavours when she was pregnant.

Regardless of more info the solution's results, Alani claims "it has been a troublesome journey" given that the pair are already Doing the job jointly full time although also increasing their two youngsters.

Something prospects to another in Mayana Chocolate's Resolve Bar. With vanilla-bean shortbread, fleur de sel caramel and their own personal 66% customized-Mix dark chocolate, this bar provides each and every little bit with the resolve it guarantees.

Whilst on vacation within the United Arab Emirates (UAE) last 7 days, there was only one mission on my thoughts - acquiring my hands to the viral "Dubai chocolate" bar.